Dale Swords
Founding Director & Chief Customer Officer
As Chief Customer Officer, Dale is responsible for driving the company’s customer-obsessed vision and ensuring that every interaction, process, and strategy delivers exceptional customer experiences.
By engaging directly with customers daily, Dale gains invaluable insights into how the company is performing and identifies opportunities for improvement. This feedback helps shape the company’s success and fosters long-standing, successful relationships with all stakeholders.
Dale is passionate about ensuring customers are not only satisfied but also inspired by their experiences. This dedication is exemplified by the company’s commitment to achieving “World Class” NPS status as part of its journey toward customer obsession.